Driving High-Value Solar & Clean Energy Inbound Leads
How targeted Google Search campaigns, commercial rooftop ROI calculators, and account-based B2B lead generation funnels scaled solar installation contracts across commercial and residential sectors.
Project Mandate & Overview
- Client
- SunAct
- Industry / Sector
- Clean Energy, Solar EPC & Rooftop Solutions
- Channels Managed
- Google Search Ads, Meta Lead Ads, Interactive ROI Calculator, CRM
- Timeline / Period
- 12-Month Clean Energy Campaign
- Core Brief
- Generate high-capacity rooftop solar inquiries with verified roof ownership
01. The Solar Savings & Subsidy Calculator
Qualifying roof size and electrical load before sales calls
Solar EPC companies waste enormous engineering bandwidth assessing small, unviable roofs.
We designed an instant savings calculator capturing monthly electricity bill amounts, roof area, and pin code to pre-qualify high-capacity commercial and residential projects.
02. Commercial & Industrial Rooftop Lead Capture
Targeting factory owners and warehouse operators on Google Search
We structured granular Google Search campaigns targeting high-intent commercial solar queries (e.g. 'industrial rooftop solar installation Maharashtra', 'solar EPC commercial ROI'), driving qualified commercial energy inquiries directly to engineering project managers.
Key Strategic Principles
- 1Interactive calculators eliminate tire-kickers: Prospects who calculate their ROI before submitting forms convert 4x faster.
- 2Government subsidy messaging drives urgency: Highlighting policy deadlines and tax depreciation accelerated commercial contract closures.
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