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Lubov by Frozen Bottle logo
Food & Beverage / Bakery E-commerce

Scaling Omnichannel Revenue for Premium Bakery & Desserts

How Lubov by Frozen Bottle drove online sales of premium bakery products across Bangalore and nearby areas through targeted Meta Ads and Google Ads campaigns, achieving a 4.27 Retargeting ROAS.

Food & BeverageMeta AdsGoogle AdsRetargeting
4.27xRetargeting ROASAdd to Cart campaign return
High ROASChannel EfficiencyGoogle Ads peak performance
BangaloreTarget MarketHyper-local delivery zones
Bakery D2CCampaign FocusDirect online orders

Project Mandate & Overview

Client
Lubov by Frozen Bottle
Industry / Sector
Premium Bakery & Desserts
Channels Managed
Meta Ads (Instagram & Facebook), Google Ads
Timeline / Period
June – July 2022 Performance Campaign
Core Brief
Drive online sales of premium bakery products in Bangalore

01. Client Overview & Campaign Goal

Driving direct bakery sales in Bangalore

Brand: Lubov by Frozen Bottle. Product: Premium bakery and artisanal dessert brand.

Goal: Drive online sales of bakery products through Meta Ads (Instagram & Facebook) and Google Ads, targeting customers in Bangalore and nearby delivery areas.

02. Platform-Wise Performance Breakdown

Google Ads and Meta Ads efficiency comparison

Google Ads outperformed Facebook Ads in ROAS, especially during the end of June and beginning of July, where cost-efficiency increased significantly.

Based on the Ads Manager performance data from May 1 to June 7, granular audience segmentation on Meta delivered strong engagement, while Google Ads captured direct intent.

Performance Marketing Performance Summary: Platform breakdown and ROAS metrics
Performance Marketing Performance Summary: Platform breakdown and ROAS metrics

03. Top Performing Ad Sets & What Worked

Key strategic drivers of campaign performance

  • Granular Audience Segmentation: Targeting audiences like 'Event Interest' and Instagram Viewers showed higher returns.
  • Retargeting (Add to Cart): Exceptional ROAS of 4.27—ideal for scaling with increased budget allocation.
  • Consistent Google Ads Efficiency: Lower CPC and better conversion intent maintained throughout both months.

Data & Sourcing Note: Campaign performance data compiled from Meta Ads Manager and Google Ads reporting during the June–July 2022 operating period.

Key Strategic Principles

  • 1Granular Audience Segmentation: Targeting specific niche segments like 'Event Interest' and active Instagram Viewers delivered significantly higher returns.
  • 2Retargeting Add to Cart delivers exceptional efficiency: Achieving a 4.27 ROAS proved that recovering high-intent abandoners is the highest-margin lever.
  • 3Google Ads channel synergy: Google Ads demonstrated lower CPC and stronger conversion intent, complementing Meta's visual prospecting.
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