₹22L Revenue on ₹1.3L Meta Spend for Ghat Travels’ Dev Deepavali
Structured test–scale–optimize Meta funnels, festival creatives, and metro targeting turned ₹1,30,000 ad spend into ₹22,00,000 revenue, 2,744 leads, 290 tickets, 50 B2B enquiries, and 17.16x ROAS.
Project Mandate & Overview
- Client
- Ghat Travels
- Industry / Sector
- Travel & Tourism — Dev Deepavali Event
- Channels Managed
- Meta Ads
- Timeline / Period
- October 2025
- Core Brief
- Sell Dev Deepavali tour packages and generate B2B partner enquiries
01. What Was Broken
Traffic campaigns on an event with a deadline
Ghat Travels needed sold-out Dev Deepavali packages and B2B enquiries. Prior ads chased clicks. Metro vs non-metro buyers were unsegmented, messaging was weak for impulsive travel, and there was no urgency or retargeting architecture.
02. Test, Scale, Then Stop What Doesn’t Pay
1–10 Oct testing, 10–25 Oct scaling, 27 Oct retargeting
Testing: metro 25–45, Dev Deepavali creatives, early-bird reels, itinerary carousels. A reel + carousel combo became the scale base.
Scaling winners: Carousel Post (393 leads, ₹37.77 CPL), Carousel Reel 1 (372 leads, ₹33.49 CPL), Carousel Reel 2 (370 leads, ₹23.98 CPL). We duplicated winners with “Few Seats Left” and “Last Batch Before Dev Deepavali.”
Retargeting 75% video viewers, form openers, and engagers was cut early — high CPL, pool too small.
03. Client Result
₹22L, 290 tickets, 17.16x ROAS
The numbers were confirmed by Ghat Travels on WhatsApp after Dev Deepavali. Precision beat noise: contextual creatives, buyer-matched audiences, daily budget into winners, and no attachment to losing ad sets.
After the event
“We did ₹22L revenue from the Meta campaign and sold 290 tickets. Plus B2B enquiries generated 50 leads. Event was a huge success.”
Data & Sourcing Note: Spend, leads, CPL, impressions, reach, tickets, B2B enquiries, and ROAS from Meta Ads Manager and client confirmation after the event (October 2025).
Key Strategic Principles
- 1Event travel needs cultural timing, metro buyer segments, and scarcity — not boosted posts.
- 2Scale only proven ad sets; kill retargeting when the pool is too small to be efficient.
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