2640% Revenue Increase and 541% ATC Growth for a Clothing Brand
A fast-growing clothing brand came in at ₹10,000–₹50,000 monthly revenue. Full-funnel Meta campaigns took monthly revenue to ₹13,72,369, with 12,807 adds to cart and 2,394 purchases.
Project Mandate & Overview
- Client
- Confidential Clothing Brand
- Industry / Sector
- D2C Fashion & Streetwear
- Channels Managed
- Facebook Ads, Instagram Ads
- Timeline / Period
- Full-funnel scale campaign
- Core Brief
- Scale monthly revenue while protecting ROAS across the funnel
01. Client & Challenge
A clothing brand stuck between ₹10K and ₹50K a month
A fast-growing clothing brand approached Adsmagnify to expand reach, increase sales, and spend more efficiently. The core job was scaling past the existing revenue range with a funnel that matched how people actually buy apparel online.
02. The Three-Stage Funnel
TOFU awareness, MOFU consideration, BOFU conversion
TOFU: cold tests on Facebook and Instagram using videos, carousels, and lifestyle images. Audiences included broad, fashion/streetwear interests, 1% and 2% purchase lookalikes, and shopping-behaviour pools.
MOFU: engagement, 50%+ video viewers, site visitors, ATC, and initiated-checkout audiences, plus ATC and product-page lookalikes. Content was educational and objection-handling.
BOFU: checkout abandoners, ATC retargeting, past purchasers for upsell, and dynamic carousels of viewed or carted products, with 1% purchase and 2% checkout lookalikes.
03. Results
₹13.7L months, 12,807 ATCs, 2,394 purchases
Monthly revenue reached ₹13,72,369. Average order value was ₹563. 12,807 products were added to cart, checkout value hit ₹10,566 in tracked product checkouts, and 2,394 unique purchases closed the funnel.
Why it scaled
Audience testing plus funnel-stage creative meant every rupee had a job: discover, consider, or convert — not all three at once.
Data & Sourcing Note: Figures from the clothing brand’s Meta campaign reporting: revenue, ATC, checkout, and purchase counts as documented in the client case study.
Key Strategic Principles
- 1Separate TOFU, MOFU, and BOFU so cold traffic never competes with checkout retargeting.
- 2Lookalikes should be rebuilt from the action that matters at that stage — purchase, ATC, and checkout each get their own 1% and 2% pools.
- 3Dynamic retargeting of viewed and carted products is what turns interest into 2,394 purchases.
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