E-commerce / Fashion
Scaling a DTC fashion brand from $80K to $420K in monthly ad revenue
A full-funnel Meta and Google Ads overhaul plus a new creative testing engine took Northwind from plateaued growth to a 5x revenue scale in eight months.
The challenge
Northwind's ad account had plateaued at $80K/month in revenue with rising CPAs and stale creative that hadn't changed in over a year.
Our approach
We rebuilt the account structure around a prospecting-to-retention funnel, launched a weekly creative testing cadence, and layered in Google Shopping to capture high-intent demand.
The results
5.2x
Monthly revenue
4.1x
Blended ROAS
-41%
CPA
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