B2B / Logistics
Generating enterprise pipeline with a full-funnel B2B strategy
A coordinated LinkedIn, Google Ads, and SEO strategy filled Harborline's sales pipeline with qualified enterprise leads.
The challenge
Long sales cycles and a niche enterprise audience made most digital channels feel like a bad fit - and prior agencies over-promised on volume, under-delivered on quality.
Our approach
We built an ABM-style paid strategy targeting named accounts, paired with SEO content addressing procurement-stage questions and a nurture funnel via email.
The results
+165%
Qualified pipeline
-34%
Cost per lead
-18%
Sales cycle
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