B2B SaaS
Cutting SaaS CAC in half with SEO-led demand generation
A technical SEO overhaul and content engine turned organic search into Brightleaf's #1 acquisition channel within six months.
The challenge
Brightleaf relied entirely on paid search, with customer acquisition cost climbing every quarter as competition intensified.
Our approach
We fixed core technical SEO issues, mapped a keyword-to-content strategy tied to product use cases, and built a link-earning content hub.
The results
+212%
Organic traffic
-52%
CAC
180+
Page 1 keywords
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